Giovanni is USA’s largest selling brand of natural hair care and hair styling products (*Source: SPINs) sold in 80,000+ stores worldwide. It is one of the very few brands in the world which has successfully formulated hair styling products in organic formulations – a feat not accomplished by many! All products contain 'USDA Certified Organic’ ingredients and are manufactured only in the USA.
Giovanni is not just about excluding parabens and sulfates..but also excludes many other potentially harmful ingredients like mineral oil, artificial colors, phthalates, formaldehyde, polyethylene glycol, animal ingredients etc... Giovanni firmly believes in long term benefits for the hair and not just short term superficial results.
Giovanni consciously chooses to reduce its spends on advertising and media and instead chooses to price the products more reasonably and enhance the quality of its ingredients which add more value to customers in the long run.
Say NO to Chemicals, Go Organic...... Go Giovanni !